Meta
Enterprise Engineering
My role
Product Design Intern
@Store discovery team
@Consumer Engineering Pillar
My Managers
Dany San
Steven Wong
Timeline
May 2023 - Aug 2023
Intro about my team
Store Discovery's mission is to inform and excite people about owning Meta's VR products
In 2023 summer, I worked as a product design intern on The Stores team, aiming at building the end-to-end shopping experience for Consumer Engineering. Our team is responsible for all systems involved in bringing our VR/AR products to market - from product setup and consumer-facing e-commerce storefronts, to the platforms that manage the demand, production, testing, and shipping across the entire supply chain.
My goal working under the Store Discovery Team
Optimize the shopping experience on Meta.com
Final design of the starter task 1
Optimize the
content template
The Implementation
During this summer internship, I've worked on 3 projects.
This starter project, took me less than a week as a warm-up exercise, helped me become familiar with Meta's internal design system and Meta.com's infrastructure. Since this project has already been launched on Meta.com, I'm able to share a glimpse of the design thinking and process behind the scenes!
The goal of this project is to create a CTA card in the blog posts for transactional crossover to help drive add to cart for headsets, accessories and apps.
To start the design
Review the previous experiments and prior tasks to understand the context and therefore to define the problem
Context
Many of the blog posts are apps centric. They cover app introduction, development updates, and sales. At the moment, users can click into links to go to the app store, but the links are not very obvious and can get buried in other links.
Design Solution
Add uniform cards for links to games & hardware and make them appear clickable.This way, we direct high-intentional users to the right PDPs.
Design thinkings & Stratch pad
Concept 1: designs do not directly guide the traffic to the shopping cart; instead, they direct users to the PDPs (Product Detail Page).
After providing education and context on the PDP, it can increase the purchase inclination of people who were previously unfamiliar with the Quest device. However, for those who are already familiar with the product and have the intention to purchase, it may introduce too much friction.
The advantage of this design:
1/ clear and straightforward.
2/ Able to provide more contexts, like discounted prices, which would be a good approach to differentiate our items from our competitors.
Concept 2: Designs that directly guide the traffic to the shopping cart
To introduce more traffic to the shopping cart, I envision the cards leads two different user flows:
1/ The clickable product’s image directs the user to the PDP, and then may lead users to purchase the device.
2/ The short cut - “Order Now” can lead users to the shopping cart directly.
The advantage of this design:
1/ Benefits user's route. This is a more direct design by providing both "Order now" and "Learn more" CTAs, users can be directed to both the PDP and the shopping cart with one click through the same card.
2/ This may reduce the steps users need to take to add items to the shopping cart.
To wrap up the starter task 1
Takeaways toward finishing the starter task 1 within the first week working at Meta.
1/ Pay attention to details!
We should pay attention to details like padding, spacing, correct font color, and the accurate utilization of the design system right from the sketching phase. In this way, it help us establish a solid foundation from the starter, and later during the process of scaling up, eliminating the need for frequent revisions.
2/ Take the wise eye to uncover proximal problem spaces
My starter task 2, which was originally the stretch goal, was actually discovered by me based on my understanding of the problem raised in starter task 1. Designers should take the initiative and ownership to uncover proximal problem areas that align with both the business goals and user interests.
To wrap up this 3-month design internship
Photo of the Burlingame office, shoot on Jun 2023
Some takeaways…
1/ Gained the capibility of getting comfortable being uncomfortable
It's common that even when working within an established system, we are constantly dealing with ambiguity as we identify the next correct user needs and determine technical boundaries. In this navigation process, the ability to advocate for our design with careful and logical thinking becomes a must-have skill.
2/ Being hypersensitive to the problem is one of the most valuable, intangible, and long-lasting qualities
The ability to identify the right problems and provide feasible solutions is an advanced trait that can only be cultivated in business settings where real-world problems are dealt with.